Since Cathal began working with the Rose of Tralee International Festival in 2022 to run their social content during the August Festival, its digital presence has grown from approximately 5 million annual impressions to more than 30 million organic impressions across its social media channels.

This growth has been driven through a strategic, platform-specific approach to content: combining live event coverage, short-form video, audience-led storytelling, sponsor integration, campaign planning and high-volume publishing during peak Festival periods. Rather than treating social media as a broadcast tool, Cathal develops campaigns around the people, places and moments that make the Festival distinctive, creating content designed to build recognition, engagement and momentum across Facebook, Instagram, TikTok, X and YouTube.

The work is delivered organically, without a major paid media budget, and combines editorial judgement, visual direction, copywriting, video production, scheduling, analytics, sponsor visibility and real-time audience engagement for one of Ireland’s most recognisable cultural festivals.